Glass Animals have unveiled the video for their latest single from last year’s ‘How To Be A Human Being’.
‘Pork Soda’ is apparently about a character called Mr Jennings, who we meet in the video. Four minutes later you aren’t entirely sure what you’ve watched, but you know you enjoyed it.
Of the video lead singer, Dave Bayley explains: “As you may know, each song on this album is about a different character, and each character is visible on the album’s artwork. The lives of those characters are explored in more depth in the videos and accompanying websites.
“In this video we meet the song’s main character, Mr Jennings, and get a glimpse into his world of television, slingshots, dancing dogs, SPAM, and American daytime infomercials. There are subtle references to the other album characters and their videos too….from themes in the narrative, to the colours, to the the odd physical props and products seen… the Palmbrella (for instant tropification), Super Chicken (YUM), and the delicious Sprayonnaise (for both rapid and ultra-hygenic mayonnaise application).
“Those products are explained in even more detail on the accompanying website (porksoda.co.uk) where you can embrace your inner ‘Mr Jennings’ and kick back in front of the tele and watch some proper daytime junk. Hehe. I hope you all enjoy.”
Glass Animals start their UK tour this week in Edinburgh and it ends next Saturday in Manchester. They will play the following dates:
MARCH
09 Liquid Rooms, Edinburgh
10 O2 Institute, Birmingham
11 Beckett Students Union, Leeds
13 Junction 1, Cambridge
15 O2 Academy, Bristol
16 O2 Academy Brixton, London
17 U.E.A., Norwich
18 Albert Hall, Manchester